Helping New Zealanders identify healthier choices within food categories.
For the past 25 years the Heart Foundation Tick has been a trusted symbol helping New Zealanders easily identify healthier food choices. The Tick logo is now on more than 1,000 products in 60 food categories. The Tick remains the flagship tool for supporting people in their grocery shopping and encouraging food companies to reformulate their products to meet our Tick nutrient criteria.
In 2014, we introduced Two Ticks to assist with identifying 'core' foods for a healthy diet. Due to its stricter criteria this logo is only on a limited number of categories.
Tick products must be independently tested and proven to meet the Tick's strict nutrition standards. Find out more about these standards and the steps you need to take to have your product assessed for the Tick.