What is the Tick?

Questions and Answers about the Tick 

What is the Tick? 

The Tick is a front of pack labelling system used in retail food settings such as supermarkets.  The aim of the Tick is to allow consumers to identify the healthier choice within that food category.

What does the Tick on a product actually mean?

• It has been independently tested and proven to meet the Tick’s strict nutrition criteria
• It is a healthier choice within its food category
• And should be consumed in the recommended serving size, and as part of a balanced diet and healthy lifestyle

How do companies get the Tick on their products?

Companies can not just buy the Tick. Products must go through rigorous independent testing to ensure it complies with the nutrtional criteria within that product category. The Tick's nutrition standards are tough so food companies must work hard to earn the Tick. And once the Tick is on pack, foods are  random tested regularly to ensure they continue to meet our strict nutrition standards.

How much does it cost to get the Tick?

The cost of the Tick is based on a percentage of the annual sales forecast of that product applying for the Tick. 

Why are food companies charged a fee to use the Tick? 

As a non-profit, non-government organization, the Heart Foundation uses these fees to run the Tick Program. They are the sole source of income for the Tick. Fees contribute towards:

• Educating consumers and health professionals about the Tick and its role in good nutrition
• Random testing of Tick foods or meals to ensure they continue to meet Tick's tough standards
• Supporting national nutrition research and education
• Keeping Tick running!

Does the Tick programme produce any resources? 

Yes!

There are two FREE resources available. The Tick Shopping Guide and the The Tick Recipe Guide. The Tick Shopping Guide provides a complete list of all Tick approved products available in the supermarket. The Tick Recipe Guide is produced twice a year, with a summer and winter edition. The Tick Recipe Guide is full of healthy, but tasty and affordable recipes for you and your family to enjoy

Where can I get my FREE Tick resources?

Both the Tick Shopping Guide and TIck Recipe Guide can be ordered by clicking here

If your question hasn't been answered, or you would like to find out more information about the Tick, simply email us today.