Pick the Tick
About the Tick | Research | Why use the Tick? | How to get the Tick | Logo Downloads | Food Labelling | Contact | Tick Product Shopping List
What is Pick the Tick?
| The Pick the Tick Programme (Tick Programme) is a self-funded, public health programme.
Established in New Zealand since 1991, the Tick Programme is the most successful public nutrition programme to date. By helping people to make healthier food choices quickly and easily and by encouraging manufacturers to reformulate and produce healthier products for the supermarket shelves, the Tick Programme is improving the public's health. In general, approved foods are lower in total fat, saturated fat, added sugar and sodium than comparable foods and sometimes higher in fibre too. There may be other healthy choices in the same category, but those carrying the Heart Foundation's Tick symbol have the added assurance of independent testing to meet strict nutrient criteria. |
 |
Mission
To improve the nutritional health of New Zealanders through a food information programme which encourages a healthier food supply.
Programme Goals
To ensure the ongoing success of the Programme we continue to:
|
|
|
|
Pick the Tick - The small step that makes a BIG difference
There are currently more than 60 companies and around 900 products with the Heart Foundation's Tick. The Tick Programme's strict nutrient criteria were responsible for food suppliers and manufacturers removing thirty-three tonnes of salt from everyday foods in one twelve month period.
Reducing salt in the food supply has population-wide effects on blood pressure levels. It has been estimated that reducing the average daily salt intake by half would benefit a population by reducing the incidence of stroke by 25 per cent and of heart disease by 15 per cent¹.
