Fuelled4life is the new brand name for the Food and Beverage Classification System (FBCS). It is all about young people getting a great start to life through access to healthier food and beverages.
The Heart Foundation has a long history of actively working to improve food in schools and early childhood education (ECE) services and promoting the importance of good nutrition to students, teachers and the wider education community.
The Heart Foundation has been contracted by the Ministry of Health to manage the FBCS and has redeveloped aspects of the system. Schools and ECE services can join a simplified, streamlined FBCS and food companies are offered the opportunity to register their products.
Fuelled4life is designed to inspire schools and ECE services to provide tasty, nutritious products that young people will want to consume and to encourage the food industry to produce and supply foods and beverages that are registered with fuelled4life.
Fuelled4life is based on the Ministry of Health’s Food and Nutrition Guidelines, which identify healthy eating for children and young people.
Schools and ECE services can sign-up to fuelled4life and get the benefit of an improved system.
There are a number of advantages available to food companies who register with fuelled4life.
Fuelled4life aims to improve the food and beverages available to children and young people in education settings.
Under the FBCS Nutrient Criteria foods and drinks have been classified into two categories - everyday and sometimes