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Tick for Health Professionals

The Tick Programme is New Zealand’s longest-standing front of pack food labelling system.  It began in Australia, more than 21 years ago, and has been in New Zealand since 1996. 

The Tick Programme is self-funded and not-for-profit.  Tick licensees are charged a licence fee to use the Tick on their approved product/s.

Click here to find out about the Tick approval process.

Improving New Zealand's food supply

The main aim of the Tick Programme is to improve the nutritional profile of New Zealand’s food supply in a direction consistent with the Heart Foundation and  Ministry of Health nutrition policies and dietary recommendations for the general population.

The Tick works on the basis that to have an impact on public health it must be present in popular food categories.

The guiding principle behind the Tick nutrition standards is that they address the nutritional priorities relevant to the food category and are challenging, yet achievable.  If the Tick nutrition criteria are unrealistic, the food industry will not reformulate - and no improvements will be made. 

Our effort to improve the New Zealand food supply relies on balancing the complexity of industry reformulation with consumer demand and choice.  Appealing to both of these groups is key to achieving our public health goals.

Order Tick resources for your waiting room and public places.