Tick for food industry
The Heart Foundation announced in October 2016 that it would be retiring the Tick programme. The Tick logo has helped Kiwis make healthier choices in New Zealand for 25 years.
How do I get the Tick?
Due to the retirement of the Tick in New Zealand, we will not be accepting any new products into the programme.
Whilst the Tick programme will be retired in New Zealand, the Heart Foundation is retaining the Tick and Two Ticks’ trademarks.
However, due to varying packaging run-out periods consumers will still see the Tick and Two Ticks’ logos on packaging for approximately two more years. The final end date is 31 December 2018. Learn more about why the Tick has been retired in our recent media release.
All Tick-approved foods must be independently tested and proven to meet strict nutrient criteria. The nutrition criteria were developed by an external group of food, nutrition and health experts. Two Ticks uses stricter criteria than one Tick and looks at foods as a whole (rather than looking at specific nutrients).
Food companies cannot just ‘buy’ the Tick. There is an annual licence fee for the Tick based on the sales volume of your registered products.
The government led Health Star Rating System is a front-of-pack labelling system designed to identify healthier choices within broad food categories. The star rating is calculated using an algorithm that takes into consideration positive and negative nutrients for a particular food.
The Health Stars and the Tick programme are two very different front-of-pack labelling programmes. The Health Stars are self-administered by food companies and overseen by government, whereas, the Tick programme is endorsed and administered by the Heart Foundation.
It is important to note that the Tick was the only front-of-pack labelling system that is independently tested, with regular auditing and compliance to ensure what is stated on the label reflects the true nutrient content of the food. Both the Tick programme and Health Stars should be used to compare similar products within food categories.
The Heart Foundation Tick is New Zealand’s longest standing and most recognised voluntary front-of-pack labelling programme. The Tick provides an independent endorsement for consumers to help them identify healthier foods within a specific category.
As a partner, you not only have the advantage of the Tick on your products, but you also have access to many marketing opportunities for your Tick product. These include: promoting your products in our monthly Tick Talk e-newsletter, getting involved in special events (e.g. Food Show), and showcasing your Tick products and brand in our Tick Recipe Guide and Tick Shopping Guide.