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4Ps of marketing – Canteen guidelines

Learn about the 4Ps from the marketing mix and how you can use them to promote healthy food in your school canteen.


These simple marketing techniques can get students excited about healthy changes you make to your canteen menu.

The 4Ps are product, price, placement, promotion. When used together, they can help you encourage students to buy healthy food and keep your income sustainable. Our resource explains each ‘P’ and how you can implement it.